Radiohead: ‘Free Album Was A Publicity Stunt’

RADIOHEAD star COLIN GREENWOOD insists the only benefit from their decision to
give away their latest album for free was the publicity generated by the

The British rockers released their 2007 LP In Rainbows as an Internet
download and allowed fans to name their own price for the album.

The move sparked controversy throughout the music industry and their “free”
album became one of the hottest topics of the year (07).

And the Creep hitmakers insist they didn’t make any money out of the
controversial move – but all the free publicity was a big boost to their

Bassist Greenwood says, “It wasn’t about trying to make as much money as

“I thought people would be excited about it but we didn’t know what it would
be like as it was uncharted waters. But there was a lot of noise and comment
about it.

“I guess the biggest benefit we had from it was the way we made people aware
of us after we’d been away for a while between releases. It was like sending
up a big flare and that was really cool.”


Comments are closed.